Birthday: Ademosu, a unique PR guru stands out

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By Femi SALAKO

NIGERIA: EDWARD Adegbite Ademosu is rare in multiple fronts. A Nigerian with uncommon talents and energies who is readily armed to the teeth with both gifts and guts, a resourceful professional with analytical and strategic skills for perceptional trends, crisis and reputation management, branding, marketing and, an excellent ability to achieve results with precision. As an individual, he strives for excellence in all endeavours, believing that professionals should only attain the best.

A consummate corporate communication practitioner with over 20 years varied experience in financial/ banking communication, advertising, public relations and brand management, Eddy is a past president of the banking industry body, the Association of Corporate Affairs Managers of Banks in Nigeria (ACAMB), a position he held with a sheen of brilliance and outstanding records.

Ademosu gave his best as Group Executive Officer (GEO), MC-Clique Brands Associates, a brand/communication consultancy outfit, Eddy has been, prior to his present assignment, the Group Head/AGM, Corporate Communication with the then Intercontinental Bank Plc (now Access Bank Plc), Senior Corporate Affairs Manager with Union Bank of Nigeria Plc. He had also been the Head, Corporate Affairs Department, Wema Bank Plc with over-sight responsibilities for formulating and executing Public Relations policy/programmes.

A consummate communication scholar, Eddy, in addition to having published several industry articles, he has attended and made presentations at professional seminars, workshops and conferences globally, most recently at the African Public Relations Associations (APRA)’s workshops in Kumasi, Ghana and Abuja, Nigeria. An award winner, he was named the “Most Outstanding Public Relations Professional” for Year 2004 by the Nigeria Institute of Public Relations (NIPR), Ogun State Chapter.

He, in the course of duty dealings, provide professional advice on internal and external issues that have implications for corporate image of organizations and its dealings with various publics.  Organise and present functional media releases, invitations, conferences, briefings, receptions, coverage, facility visits, interviews, media clippings and evaluation.  Analyse media reports and consequences on organizational goals. Link key external policy makers, opinion leaders, media practitioners, and union leaders, etc. to achieve organizational objectives. Formulate and execute appropriate policies and programmes for specialized publics of organizations including shareholders relations, financial relations, community relations, customers’ relations, regulatory or governmental relations.

Eddy’s versatility is second to none as evident in his handling of the various communication businesses, where he formulated broad-based branding models for organizations, streamlining tangibles with the intangibles with a view to achieving distinct identity for corporate bodies, execute appropriate creative concepts for organizations based on their corporate objectives, products and services.

​It’s also on palpable record that Eddy formulate and implement integrated marketing communications campaigns to achieve organizational objectives, execute editorial policies for specialized journals and publications including collation, editing and presentation of special reports, interviews and representative photographs. Based on industry dictates and trends, formulate marketing policies to propel deposits and sales.

Ademosu has Masters in Business Administration (MBA) Obafemi Awolowo University, Ile-Ife, Osun State, Nigeria: Masters Degree in Communication Arts (MCA) – University of Ibadan, Ibadan, Nigeria: Higher National Diploma in Mass Communication; (HND – Upper Credit); Ordinary National Diploma in Mass Communication (OND – Upper Credit); (Ogun State Polytechnic, Now M.K.O. Abiola Polytechnic, Abeokuta, Nigeria.

This genius belongs to several professional bodies, among which are :Association of Corporate Affairs Managers of Banks (ACAMB); Associate, Nigeria Institute of Public Relations (NIPR); Associate, Advertising Practitioners Council of Nigeria (APCON); Senior Member, Africa Public Relations Associations (APRA); Associate, Nigerian Institute of Management (NIM); 1st Vice President, Association of Corporate Affairs Managers of Banks (ACAMB); Member, Lagos Country Club, Ikeja; Member, Ikoyi Club.

Ademosu was the most Outstanding Public Relations Professional for year 2004, NIPR, Ogun State Chapter; Best Over-all Student in Public Relations, Mass Communications, HND II (1989); Deputy Editor, Poly Echo Training Newspaper, Ogun State Polytechnic, Abeokuta – 1988/1989; Best Over – all Print Student, Mass Communications, ND II (1987).

For him, ideologically, ideas rule the world and they possess the fire power and the propelling force to change institutions and nations for greater good. Through experiential and attainment of academic exploits including acquisition of corporate knowledge garnered, and quantum of such ideas, he agrees, needed for turnaround of States, Nations, Institutions and people. Eddy is a first-class genius by any dipstick!

Culled from Triangle News Magazine.

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